Welcome to Footway!

Footway is building a data-driven ecosystem for modern e-commerce where our four business areas work together to create growth, efficiency and sustainable development.

Our strategy combines shared infrastructure with insights from consumer behaviour so every step becomes smarter and more resource-efficient. When more players build together, a stronger ecosystem emerges.

Sports Ecom

Sports Ecom

Sportamore's vision is to be the leading destination for sportswear and equipment online in the Nordics. Through our brands Sportamore, Blacc and Solestory we offer everything from premium sports equipment to functional everyday wear — for anyone who lives and breathes an active lifestyle.

Fashion Ecom

Fashion Ecom

Our mission is to cater to the fashion-conscious individual through a premier collection of footwear and apparel. Through Heppo, Caliroots and Stayhard we offer well-known global brands with a seamless shopping experience, fast deliveries and outstanding customer support.

Ecom Services

Ecom Services

Whether you are a customer looking for convenience, a merchant wanting to grow, or a manufacturer aiming to expand your market reach — through Footway we have everything you need. Connect to a broad range of products, shop with ease and unlock new opportunities for your business.

Greenuse

Greenuse

E-commerce is about smart and sustainable transport of goods, but Footway wants more than that. Through Footway Marketplace and Brandosa we put sustainability at the centre and use consumer data to help manufacturers make better decisions and reduce returns, waste and inefficiency.