Welcome to Footway!
Footway is building a data-driven ecosystem for modern e-commerce where our four business areas — technology, logistics, marketplace and partnerships — work together to create growth, efficiency and sustainable development. By sharing infrastructure, brands get access to a scalable platform without major investments or unnecessary capital tied up.
Our strategy is to combine shared infrastructure with insights from consumer behaviour so every step — from planning and product development to sales and delivery — becomes smarter and more resource-efficient. When more players build together, a stronger ecosystem emerges where innovation accelerates, costs are shared and long-term value grows for both partners and consumers.
Sports Ecom
Sportamore's vision is to be the leading destination for sportswear and equipment online in the Nordics while inspiring people to live an active life. A sports retailer for people who live and breathe a sporty lifestyle.
Fashion Ecom
Our mission is to cater to the refined tastes of fashion-forward individuals by curating a premier collection of footwear from renowned global brands. We are committed to offering unparalleled value through our online platform, ensuring a seamless shopping journey, swift and dependable deliveries, and exceptional customer support.
Ecom Services
Whether you are a customer seeking convenience, a merchant looking to grow, or a manufacturer aiming to expand your market reach, Footway has everything you need. Connect to a broad range of products, shop with ease and unlock new opportunities for your business.
Greenuse
E-commerce is about smart and sustainable transport of goods, but Footway wants more than that. With sustainability at the centre, the company uses consumer data to help manufacturers make better decisions. Fast feedback from the platform improves planning and production, reducing returns, waste and inefficiency.